ISURF #04624 describes a gap magnet family that provides intermediate performance but at a price point closer to that of entry level magnets by substituting the abundant rare earth metal cerium (Ce) in place of samarium in high-flux magnets. Material costs are further reduced by substituting copper and iron for cobalt. Trace amounts of tantalum in the alloy results in dramatically improved coercivity when compared to baseline alloys. It is also expected that higher usage of Ce will help improve profitability of rare earth mining operations and help address the criticality of the other rare earth elements.